Whether we appreciate it or not we are all driven by a set of values. Values that are important to us that shape how we see ourselves, others and the world.

Being explicit about its core values is a huge contributor to an organization’s cohesiveness, its responsiveness to circumstances, its ability to make speedy choices, and its ability to connect people to the meaning of their work and their own personal values.

The values we see being lived in great companies -

Which we share:


Being Autonomous: the freedom we have to make our own choices
Being Purposeful: being shaped by something that calls us into action
Being Truthful: letting our real selves show up in all our interactions
Being Transparent: very few secrets, and then only to protect peoples’ privacy
Being Challenged: the source of our creativity and innovation.

Being aligned around core values is critical. Once achieved cherish it.